I saw and interesting interview with Steven Spielberg and George Lucas over the weekend on the future of movie tickets taking a major price increase in the future because of the expense in making these blockbuster productions. http://www.guardian.co.uk/film/2013/jun/13/steven-spielberg-george-lucas-film-industry This made me wonder about the average movie-goer thoughts on tickets taking jumps into the hundreds.
As luck would have it, we don't have to wait long. Turns out the new World War Z is having a special showing with tickets going for an out of my budget range for a movie.
World War Z, the new Brad Pitt movie has Paramount Pictures and Regal Cinemas betting true Pitt and zombie fans will shell out plenty for tickets…as in fifty dollars a ticket for an early showing. In addition to the honor of an earlier viewing, for that paltry sum you will receive a pair of special collectable custom 3D glasses since the movie is in 3D. You also get a full-size copy of a limited edition "World War Z" poster and when the movie goes to home video a HD digital download of the film. WOW!
Now I don’t know about you, but I haven’t met a movie I’d pay fifty dollars to go see. Maybe if the actor was one of my obsessions and I could sit on his lap to watch the film I'd think about it.Sorry Paramount, but if this is the sort of prices you’re looking to collect for the mega movies, then you may be in for a surprise…as in a lot of people won’t go. Sure, there will be those who do, but hopefully they have the disposable income and that ticket isn't putting a strain on their budget. The fact is though, your average movie goer does not have that budget, in fact, some work to scrape together the money for a ticket at current prices. But hey, that's not your problem. Yours will occur when the blockbuster fails because of the expensive tickets.
So Hollywood, push those ticket increases. Continue to pay millions to the actors and work to create those expensive ways to make movies. And let’s hope you stay in business selling fewer tickets at expensive prices.
Question for readers: If the normal price for a movie ticket becomes $50 or more, will you pay it? If so, how often?